Australians are increasingly asking AI tools for recommendations: “best plumber in Parramatta”, “which accountant in Brisbane handles small business tax”. Generative Engine Optimisation (GEO) is the practice of making your brand the one those AI systems trust, mention and link to.
What our GEO service includes
- AI visibility audit — we test how ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews describe your business and competitors today.
- Entity optimisation — consistent brand information across your website, Google Business Profile, directories and social profiles.
- Citation-worthy content — original data, clear definitions, expert insights and well-structured pages that AI models like to quote.
- Structured data — Organization, Service, FAQ and LocalBusiness schema to make facts machine-readable.
- Brand mentions and digital PR — earning mentions on trusted Australian sites that AI tools learn from.
- Bing and AI crawler readiness — Bing Webmaster setup and crawl access, as Bing powers ChatGPT search and Copilot.
Why GEO is the next big shift
AI answers often recommend just a handful of businesses. If yours is not one of them, you are invisible to a fast-growing group of buyers. Starting GEO now puts you ahead of competitors who are still only thinking about blue links.
GEO FAQs
Can you guarantee ChatGPT will recommend us?
No one controls AI outputs directly. What we can do is strengthen the signals these systems rely on — authority, consistency and clear content — and track your share of AI mentions over time.
Do I still need SEO if I invest in GEO?
Yes. Generative engines draw heavily on well-ranking, trustworthy web pages. SEO, AEO and GEO are three layers of the same strategy.