Search behaviour in Australia has changed fast. People still Google, but they also ask Siri for the nearest café, read Google’s AI Overview before clicking anything, and ask ChatGPT which accountant to call. Each of these needs a slightly different kind of optimisation.
SEO: the foundation
Search Engine Optimisation helps your pages rank in Google’s regular results and the local map pack. It covers technical health, content, local signals and links. Everything else builds on this.
AEO: become the answer
Answer Engine Optimisation formats your content so Google can lift it straight into featured snippets, People Also Ask and voice answers. Short, direct answers under clear question headings do most of the work.
GEO: get cited by AI
Generative Engine Optimisation is about being mentioned and linked inside AI answers. Consistent business details everywhere, original insights, structured data and mentions on trusted Australian websites all help.
Where should you start?
- Fix technical issues and make your site fast on mobile.
- Claim and complete your Google Business Profile.
- Add an FAQ section that answers real customer questions in plain English.
- Make your name, address and phone number identical everywhere online.
- Publish one genuinely helpful article a week.
Want to know how your business shows up across Google and AI tools today? Get in touch for a free audit.